One of the scary things about having an online business is that you can put a lot of time, effort and money into your marketing and still fail. You may even be getting a lot of traffic, building a large social media following, or even growing a large list and still not getting the results you want! Why is that? So many small business owners are so busy taking massive action that they forget what matters most – and that’s conversions. So here’s my first question for you. Do you know your website’s conversion rate? How many of your website visitors are joining your list and how many of those are becoming paying clients and customers? First, you should know those numbers inside and out. Second, once you start tracking those numbers, you’ll see if you’re hitting your monthly income goals. If you’re falling short, then you need to increase your conversion rate.
Here are 5 Steps to Converting More Sales Online:
Step #1: Create an Irresistible Core Offer Using Empathy.
An irresistible offer is the key to increasing your conversion rate. So if you’re not selling enough of your current products or services, you need to first look at how you’re presenting your offers. Ask yourself, does your offer compel prospects to want to buy now? Or if you’re a service provider, does your offer make a prospect want to work with you? If you want to sell more, you need to show more empathy for your prospects.
First, you need to understand your market better than anyone else, and then be able to engage with them on an emotional level (i.e. empathy) to sell them a solution to the problems they’re facing. Market research has shown that people buy based on emotion and justify their buying decision with logic. So you want to paint vivid, emotional pictures through your marketing. You want to position your offers with messaging that directly speaks to your ideal client or customer. The more closely you can craft your message to your prospects’ frustrations, the higher your online sales conversions will be.
Here’s a pro tip on how to find the thoughts, words, and emotions your prospects are thinking, feeling and using in regards to your topic. Look up reviews for products and services in your niche. Amazon and Yelp are great places to start. Focus on the negative ones and make a list of all the words and phrases people use to describe their feelings. This is how you’ll be able to identify and address their specific frustrations, objections, and concerns. You can then use these ideas throughout your marketing copy to overcome objections. Prospects will feel like you’re reading their minds and empathizing with exactly how they feel.
Go ahead and place this messaging in your paid ads, YouTube videos, social media posts, your website landing page, optin pages, and sales pages. You should also sprinkle your messaging into emails you send to your list and in your webinars, podcasts, and blog articles.
Step 2: Nail Your Value Proposition and Make it Obvious.
A value proposition is the value you deliver to your clients and customers and the primary reason they should buy from you. It’s not your motto, tagline, or catchphrase. Like your offers, it uses the language of your ideal customer to explain how your products and services solve their problem and why they should buy from you and not from the competition. Let’s take the Savibiz brand for example. Our ideal clients are those who want to build lifestyle businesses so they can spend time more time enjoying life with the people they love. They’re the opposite of workaholics. So, our value proposition is helping them “make more sales with less work” by automating their sales process online.
How do we do that different and better than our competition? We’re a boutique sales funnel agency specializing in done-for-you and personal consulting services for a handful of VIP clients. See that’s a simple and powerful value proposition that prospective clients can easily understand and identify with. You have to present your value proposition as the first thing the visitors see on your home page. So what’s your value proposition? Remember, the best ones are crystal clear: what is it your product/service, who is it for? And how is it useful to them? If those questions are answered, you’re on the right track. Always strive for clarity first and make sure your value proposition is obvious throughout your brand’s online presence.
Step 3: Reduce Friction but Keep Urgency in the Booking and Checkout Process.
According to Business Insider, approximately $4 trillion worth of online merchandise was abandoned in incomplete shopping carts last year alone, of which 63% was potentially recoverable. These kinds of statistics reveal how crucial it is to make your booking and checkout process fast and easy for your clients and customers. You do that by #1) Asking only for necessary information to complete a consult, booking, or sales. Eliminate all unnecessary steps that can cause buyer fatigue. Skip any detailed forms. If you’re having prospects apply for a free consult or strategy session, keep the application brief and set the question cells to optional instead of required for questions that can have a lengthy response. Don’t have your prospects jump through too many hoops to book a service or buy a product from your website. #2) Test your sales flow to make sure a customer can complete a booking or purchase in less than 5 minutes. #3) Do add a countdown timer of 15 minutes or less on special offers so you can get some fast purchases.
Step 4: Make sure your website is optimized for mobile.
You’d be shocked at how many online businesses have websites that look terrible and hardly even work on mobile. This is bad news considering that studies show a faster than expected shift of web usage from desktop to mobile in just the last year. That means more people are accessing your website from their cell phones than from a computer. So, If you don’t want to leave sales on the table, it’s vital that your site is optimized for mobile. Make it as easy as possible for mobile visitors to buy your products or book consults and services with you from their cell phones. Your site must be user friendly and easy to navigate on a cell phone. In this digital world, there’s just no way around that.
Step 5: Use a Simple Sales Funnel to Convert Prospects into Buyers.
Too many entrepreneurs suffer from weak sales because they don’t have a system in place to nurture prospects into paying clients and customers. Is this you? Are you working hard to bring traffic to your website, but then the prospects who come don’t buy? You don’t have to nurture each prospect individually until they are actually ready to become a real client. A simple sales funnel automates that process for you so that prospects who aren’t a good fit for your brand disqualify themselves while your ideal clients and customers take a journey with you and your brand. Your sales funnel develops the relationship between you and them, step-by-step through nurturing, offering tremendous value, building your trust factor, and then making the sale an effortless next step in your relationship.
If you want to build a high converting sales funnel for your business, then get my free video training where I show you how to build a simple sales funnel the easy way by using the SAVI Funnel System. We use this unique system to build custom, high converting sales funnels for our clients everyday.
Click on this link to get instant access: www.savisalesfunnels.com/savifunnels